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Branding & Website Development: East Coast Realty
Purpose:
Design and implement a new website with new branding that stands out from its competition
My Task:
Goal identification, scope definition, brand guideline, Website Content Management Transfer, Content creation, SEO Implementation,
Website: www. eastcoastrealty.com
Date: 2020-Present
As a real estate company in a competitive market like Boston, it is important to stand out over other brands. East Coast Realty has many initiatives, differentiating themselves. However, the brand did not put any emphasis on these nor build a story around its brand.
Brand Story
A Real Estate Company that Guides You To Your Boston Home
The new logo of the company represents a compass, a device hat shows the cardinal directions used for navigation and geographic orientation. I built the brand story around "guidance". As East Coast Realty offers services from the beginning to the end of the rental, selling, buying process, it could be phrased at they guide the customer through their real estate journey.
I also wanted to put emphasis on the fact that this company has a marketing department and its on rental platform, which not a lot of companies have.
A well-designed website is important to give a potential customer a good impression. The first impression should be clear and should give a trustworthy feeling. In addition, User Experience is important and helps visitors access and navigate your website with ease.
The East Coast Realty website was pretty outdated for its time. The company had established a new logo and needed a design that fits its style, shows credibility but also the traditional
side of the real estate business. I identified four different fonts and 9 different colors of which 5 were in blue (not being in the same color shades) and three different blacks.
Visual Identity
The design needed to be as trustworthy and clean as possible.
Blue Color: The blue color is the color taken from the new brand logo. Unfortunately, I was not part of the new logo design process and cannot get any insight on why this color has been chosen. My own assumption would be at the color blue is close to the color of the ocean, something that is very present on the East Coast.
Green Color The color green was chosen as a secondary color to create a contrast. Green apart from health, is often associated with serenity and freshness, something that this company wants to convey,
Low Quality Images
Duplicate Images
Outdated Look & Feel
Too many fonts
Too many colors
Typography
Raleway
Aa123
Open Sans
Aa123
Dark Navy Blue HEX: #161249
R: 22 G: 18 B: 73
Bright Green HEX: #8CD624
R: 140 G: 214 B: 36
Light Blue HEX: #EAF4F6
R: 234 G: 244 B: 246
Home Page
About Page
Rent, Buy, Sell
Mobile Version
